Areas

Seoul by neighborhood

Where to go in Seoul and what each neighborhood is best for — with experiences you can book.

Myeongdong

K-beauty shopping and street food

Seoul's busiest shopping street for visitors: flagship beauty stores, discount beauty outlets, money changers and evening street-food stalls, all within a few blocks of each other.

Hannam-dong

Design boutiques, galleries and fine dining

A stylish hillside neighborhood next to Itaewon where Seoulites browse designer boutiques, sip coffee in architect-designed cafés, visit the Leeum Museum of Art and book dinner at modern Korean restaurants.

Seongsu-dong

Pop-up stores and factory cafés

Once a district of shoe factories and warehouses, Seongsu is now where Korean brands launch pop-up stores and where red-brick buildings have become cafés and concept shops.

Mapo & Hongdae

Local food markets and youth culture

Where locals eat and young Seoul hangs out: Mangwon Market street food, Gongdeok Market's jeon alley, Korean barbecue, and Hongdae's buskers, indie shops and late-night energy.

Jongno & Bukchon

Palaces, hanok alleys and Gwangjang Market

Historic Seoul: Gyeongbokgung Palace, the hanok alleys of Bukchon and Ikseon-dong, tea houses in Insadong and the food stalls of Gwangjang Market — best explored in hanbok or a rented school uniform.

Jamsil

Lotte World and the Seoul Sky view

Home of Lotte World theme park, the 555 m Lotte World Tower with the Seoul Sky observatory, a huge shopping mall and lakeside walks around Seokchon Lake — an easy full day with kids.